Old Spice

Creativity and marketing are a deadly combination when it comes to presenting . Companies generally want to create an image that is different from their competition, because it makes people view them as a unique company and they become more mainstream and popular. Old Spice created a series of commercials that were very random and creative resulting in the commercials to become extremely popular, and as a result more people began to purchase Old Spice products. Most of the success that came from these commercials was because of the charming and persuasive Isaiah Mustafa who played his role perfectly. My Dad, my Mom and my Sister would actually wanted to watch these commercials to air, they enjoyed them as they found them entertaining, funny and creative. Since my mom buys my deodorant and my body wash, awhile after these commercials aired I noticed that the products that she began to buy for me were Old Spice products. The company didn't stop at only making commercials on TV, but they actually created a series of YouTube videos, in which they answered peoples questions from popular websites such as Twitter, Facebook and Reddit. The series was actually well done, and they were able to get several famous people to ask questions as well, which greatly helped boost the entertainment of the whole thing.

The way that they came up with the miniseries on YouTube was amazing, and it truly proved that if you can motivate your employees to think creatively, you can truly hit the jackpot with good ideas. I think that more companies should give employees time to be able to come up with their own ideas that would help their company because you can't go wrong with an extra opinion or idea.

Unfortunately other companies began to copy their commercial ideas, and it just wasn't as funny as the other ones that were full-blown classics. I think that in order for Old Spice to keep a competitive advantage of being well known in the deodorant and the body wash industry, they need to keep coming up with creative and funny advertisements, since it’s a market that basically allows marketing to control the market. Axe and Old Spice are the two big