Disney's Brand loyalty

Everyone has heard of Disneyland , and knows of to be a prestigious place that is awesome to go on vacation to. the Disneyland in California is considered to be one of the best amusement parks in the world, allowing you to even stay at hotels that are located close to the park. Disney is also renowned for having great customer service, and providing great entertainment, whether its from having a guy in a Mickey Mouse costume entertain your kids, or from how they have people that go around picking up garbage all day, in order to make their parks spotless. One thing that is notably strange about Disney employees, is how they still work at Disney despite receiving a relatively low income. Employees build trust in Disney, which allows Disney to build internal Brand Loyalty, and in turn their employees work insanely hard to please their customers. Disney uses the Loyalty Profit Chain, which basically puts their workers over their profit as shown by this picture:

This way employees feel more valued and are willing to work harder for the company.


Many customers will refuse to buy specific businesses goods or their services because they feel like the company doesn't care about them as a consumer, but Disney is able to do just the opposite of that. Disney makes Consumers feel cared about and is able to make them feel special, this helps because it lets people have a great time at their parks and hotels, and increases the chance for them to return one day. This is exactly what happened to my Sister, when she came back from Disneyland, all she would talk about was how everyone there treated her so well, and how she wanted to go back again sometime soon. Disney's strategy for repeat business is actually very well done, they are for the most part easily ahead of their competition in regards of customer service, and in my experience from when I went when I was younger, it makes other amusement parks seem much lesser, and it makes you feel like they just don't seem to be nearly as good as Disney land is.